Linkage: Terry O'Reilly on Partnering with the IOC

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You might be interested in this item written up by one Terry O'Reilly:

http://www.cbc.ca/news/business/the-ever-increasing-cost-of-being-an-olympic-sponsor-1.2527993

Terry O'Reilly is the the host of CBC Radio's Under the Influence, a show about the art, business, culture, history and issues of marketing in modern times. Strongly recommended.