Terry O'Reilly: Someone Who Gets It

And I just hope I remember it in the years ahead as a storyteller.

The "it" he gets? It's a principle of ethical advertising and corporate behaviour we'd all do well to remember, and Mr. O'Reilly pointed the manifesto in question out to several thousand Canadians on CBC Radio One's Age of Persuasion, a weekly series devoted to advertising and marketing.

The manifesto in question is entitled "Do This or Die". It's about forty years old, but it still fits the needs of the times.

Thanks, Terry. As I said on your blog, I hope to "see" you again speaking on such matters come the fall.