CBC: Branded Content Unit...?

[dewline]

Is this a good thing for the Public Broadcaster to be doing?

https://www.ottawamatters.com/local-news/former-cbc-workers-ask-crtc-to-investigate-public-broadcasters-branded-content-unit-2880419

From CBC's POV:

https://tandem.cbcrc.ca/en/

Comments

[sabotabby]

Oh, it's definitely a Bad Thing. Have you been following Canadaland's coverage?

Basically people can't tell sponsored content from journalistic content as it is.