Turns out there's some psychology and marketing issues in play here. Interested parties may want to read the entire article.
http://www.thestar.com/news/canada/2013/12/27/national_defence_spent_14000_on_poll_about_superheroes_powers.html
http://www.thestar.com/news/canada/2013/12/27/national_defence_spent_14000_on_poll_about_superheroes_powers.html