Font/Marketing Nerdery: Winter Soldier Wordmarks

[dewline]

In order: Spanish, German(!), Japanese, French and Russian. Clipped from the various trailers via YouTube and Grab.

Interesting revelations of typography, marketing approach by country and font design here...

Comments

[thetimesink.livejournal.com]

"First Avenger"

Well, any market penetration is better than zero...

[dewline.livejournal.com]

In Russian as in the German-targeted English alternative title.

"First Avenger: Another War".

Well, there's a certain amount of truth in that choice of Russian title, given the footage in the trailers to date.

[dewline.livejournal.com]

The thing that surprises me is that I've since learned from other sources that a certain percentage of movies imported into Germany never get their titles translated into German.