Helvetica

Jan. 31st, 2009 09:01 pm
dewline: Text - "On the DEWLine" (Default)
[personal profile] dewline
I'm watching Helvetica, the typography documentary movie, at the moment.

It's a learning experience. Recommended.
  • Current Mood: enthralled
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Date: 2009-02-01 02:24 am (UTC)
From: [identity profile] thesaucernews.livejournal.com
I saw it on PBS a few weeks ago... it is very good. When I was getting my degree, I would have fallen right into the modernist typography category.

Date: 2009-02-01 02:34 am (UTC)
From: [identity profile] dewline.livejournal.com
Modernist as opposed to...?

Date: 2009-02-01 05:09 am (UTC)
From: [identity profile] thesaucernews.livejournal.com
The gaudy style of serifs and blocky type (type that looks mechanically set or hand-drawn, a lot of 50's advertising has this look) and grungy type.

Date: 2009-02-01 03:33 am (UTC)
From: [identity profile] opaqueplanet.livejournal.com
This is even better than my imaginary Spacing magazine!

Relatedly, have you seen this (http://www.veer.com/ideas/etched/)?

Date: 2009-02-01 03:50 am (UTC)
From: [identity profile] dewline.livejournal.com
Not yet. I suspect I'll be seeing it via my local library branch's wifi soon enough, though.

Date: 2009-02-01 06:34 pm (UTC)
From: [identity profile] dewline.livejournal.com
Have since seen it. Funny. Definitely funny.

Trajan, huh?

Date: 2009-02-01 09:30 pm (UTC)
From: [identity profile] opaqueplanet.livejournal.com
It's everywhere! seriously, what other explanation is there?

Date: 2009-02-01 10:27 pm (UTC)
From: [identity profile] dewline.livejournal.com
It's been on the cover of Time for the better part of a century too, has it not?

Date: 2009-02-01 10:50 pm (UTC)
From: [identity profile] opaqueplanet.livejournal.com
Oh no, he's got them too?!

Date: 2009-02-02 12:00 am (UTC)
From: [identity profile] dewline.livejournal.com
Has had them on-side for a while, I'd say. And they don't seem to be complaining about the deal, considering their success with the branding.

Date: 2009-02-01 06:09 am (UTC)
From: [identity profile] doki.livejournal.com
It's been around for a while, but if you haven't seen it, it's amusing: Behind The Typeface: Cooper Black (http://www.veer.com/ideas/btt/)

Date: 2009-02-01 02:54 pm (UTC)
From: [identity profile] dewline.livejournal.com
Added to the "watching it at the library" list, with thanks.

Having finally watched it...

Date: 2009-02-01 06:41 pm (UTC)
From: [identity profile] dewline.livejournal.com
...thanks again!

Didn't I see Cooper Black used on M*A*S*H?

Re: Having finally watched it...

Date: 2009-02-09 07:41 am (UTC)
From: [identity profile] doki.livejournal.com
I think so. It was also used on the "Vote for Pedro" shirts in Napoleon Dynamite.

I had hoped that there would be more "Behind The Typeface", but I guess it wasn't to be.

Re: Having finally watched it...

Date: 2009-02-09 07:50 pm (UTC)
From: [identity profile] dewline.livejournal.com
A pity, that. Seems like one could get some mileage out of that stuff.

Date: 2009-02-01 07:13 pm (UTC)
From: [identity profile] alexdecampi.livejournal.com
Yeah, I've been meaning to see Helvetica for ages and finally managed it a few weeks ago. So wonderfully done, and so well shot.

For the next week my mom and I were going around yelling "HELVETICA!" whenever we saw the font in the wild.

Date: 2009-02-01 07:18 pm (UTC)
From: [identity profile] dewline.livejournal.com
This was a quiet movie by design, wasn't it?
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