I only read (I hate listening) the excerpt, and she raises some good points. I think political parties (& others) have previously had targeted ads, but they were seen by non-targets, which might alienate those non-targets. But political parties have always thrived on our fears (choice means that one should be better and the others worse - and the "worse" will be exaggerated, so politics are *always* divisive, whether done by social media or not).
I think we (me also) have been gullible about social media - but that can't last much longer. While there are always trusting people ("if it's written in the newspaper, it must be true"), most of us will become skeptical, I think.
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branchandroot
no subject
Date: 2018-04-23 02:51 am (UTC)I only read (I hate listening) the excerpt, and she raises some good points. I think political parties (& others) have previously had targeted ads, but they were seen by non-targets, which might alienate those non-targets. But political parties have always thrived on our fears (choice means that one should be better and the others worse - and the "worse" will be exaggerated, so politics are *always* divisive, whether done by social media or not).
I think we (me also) have been gullible about social media - but that can't last much longer. While there are always trusting people ("if it's written in the newspaper, it must be true"), most of us will become skeptical, I think.