You've got to pity* the guy. He's trying so hard, but he's never gonna be able to pull off the Doug or Maxime levels of racism, so he's trapped in a losing game. He's trying to blow a dog whistle, but he's competing against opponents with actual whistles. There's no way he can be racist enough without losing his veneer of respectibilty.

*I don't feel bad for him at all. Fuck him.